Wealthy Apple

dreaming / believing / achieving / creating / writing / designing / filming / exploring / traveling / tasting / touching / hearing / breathing / running / skipping / smiling / laughing / crying / shouting / frustrating / hoping / loving / enjoying



{Acconi Studio, City of Words, 2010}

It doesn’t really matter if the reader understands the concepts of the author by reading the text. Once it is out of her hand the writer has no control over the way a reader will perceive the work. Different people will understand the same thing in a different ways. 

If the writer carries through her idea and makes it into visible form, then all the steps in the process are of importance. The idea itself, even if not made apparent, is as much a work of art as any finished product. All intervening steps - sketches, drafts, failed attempts, versions, studies, thoughts, conversations- are of interest. Those that show the thought process of the writer are sometimes more interesting than the final product. 

Craft / Craftsman

After reading both Wild’s “Unraveling” and Sennett’s “The Troubled Craftsman” I conclude that both authors hold the same idea in terms of what defines craft and craftsman. To both, craftsmanship is about implementing purposeful design rather than just simply designing for the sake of designing.

I believe the way I approach graphic design is a type of craftwork in that I do not just focus on making it look good. When I approach a project, I research the subject wholeheartedly, I look at typography and color and try to figure if it relates to the subject. Does the type choice make sense? Does the color give the feeling of what I am trying to convey in the design? It’s a craft because I am not just taking projects at face value but rather getting to the “gut” of it and trying to design a concept that is both aesthetically pleasing all the while serving its primary function.

In “The Troubled Craftsman”, Sennett describes how CAD has caused a disconnect between architects and their designs. For graphic designers, although we primarily use the latest version of Adobe Creative Suite as our source of tools, sometimes the technology takes away the essence of a design piece. For instance, everything use to be cut, paste, and hand drawn. Now we are able to do that with the help of one of our programs, however, sometimes the “essence’ of the design is lost using our tools. For instance, we can fake a sketch by using Illustrator to create a handmade design. It’s just not as authentic as actually sketching out a design.